BrandingGraphic Design

Hot Sauce Labels


Rock A Doodle Do – Belfast Hot Sauce commissioned label designs for their new special edition sauces – Pooka and Banshee. Drawn in by the mystical feel of the “Grimm’s Fairy Tales” book cover design on my portfolio they requested for the designs to be in that style. A Banshee is the “female spirit in Irish mythology who heralds the death of a family member, usually by wailing, shrieking, or keening” and a Pooka is a creature of Celtic folklore “considered to be bringers both of good and bad fortune” so the dark, spooky style worked very well for these concepts.


Classic Banner Design

The next project was for a show banner which could be printed at a very large scale to be used at market & show stalls. It needed to be simple, consistent with the brand style they had already established (below) and embody the general idea of their product. So a repeat-pattern of vector ingredients was created, with some of the chilli peppers being highlighted with green and red, with the focal point being their logo at the centre.

Whisky in the Bottle

Rock A Doodle Do also needed a design for their new Trinidad BBQ sauce. It had to be consistent with their other standard Hot Sauce labels (above), but in colour instead of black and white, with a warm, rustic feel: